A look back at Crufts 2025

14 March 2025Events

Oh, how we missed you, Crufts!

After a couple of years away cooking for more dogs than ever, our team gathered in Birmingham for Crufts last week. We arrived each morning loaded with knowledge, energy drinks, and plenty of our delicious treats!

We hope we did meet you there, but if you weren’t able to attend, don’t worry, we’ve rounded up the below for you to enjoy.

Steph ready to cook our mouth-watering Turkey Fricassee recipe at a previous Crufts

The day one team ready to greet our four-legged visitors

We loved meeting you

Without a doubt, our favourite part of Crufts was getting to speak with so many of you. We were blown away by how many of you came by to share your dogs’ stories with us, or even just to say “hello”. Alex was even brought to tears when one particular owner shared how our food changed her dog’s life, and it was an impactful reminder of why we do what we do.

We also met many of our amazing Pup Partners in person for the first time, after years of “aww-ing” at photos of their dogs on Instagram!

One of our devoted Pup Partners, Sarah, with her spaniel Phoebe

Did you see us on TV?

We were so excited to see our in-house nutritionist, Bianca, featured on Channel 4 with vet Dr Paul Manktelow!

With the rest of our team tuning in from home, Bianca put Dr Paul’s cooking skills to the test on our cooking bar, challenging him to cook up our Shepherd’s Pie recipe whilst she discussed the benefits of feeding a fresh diet.

Who do you think cooked up the most delicious lunch at our cooking bar? Dr Paul Manktelow, or Meg and Ciara from our marketing team?