Free treat & 30% off your first box!Free treat & 30% off your first box! Use code REAL30

Unconditionally

Devoted

“Our story began when I had to visit dog food factories with work. It turned my world upside down, I knew we had to do something different for our Crumble.”

Charlie, Co Founder of Different Dog

Create Your Plan

Why we started Different Dog

It didn’t feel right to be feeding our furry friend Crumble highly processed food. As the saying goes, "you are what you eat" and that’s true for dogs too. We set out to prove that real, nutritious food is a better route to health and happiness.

Starting out

We spent many hours cooking on our hob, perfecting recipes for Crumble and her doggy friends. We couldn’t believe the difference we saw in her health which inspired us to keep going…

Recipe perfecting (a labour of love)

It took 18 months, many lab visits and 150 tweaks to perfect our very first recipe ‘Chicken Casserole’ which is still on the menu today. Our pet nutritionist, Bianca, develops and approves all of our recipes.

Meet our devoted team

We’ve grown from a team of 3 to over 90 in the Different Dog family today and it's safe to say we’re all dog obsessed. Some of our customers have even come to work for us after being inspired by the difference they’ve seen in their dogs.

... and we're still completely devoted

Meet some of our devoted team members

Becca, Technical Lead

Meet Becca, our technical lead. In simple terms, she makes sure all of our food meets the highest nutritional and taste standards.

She came to work for us after our food saved her dog, Tayto’s life (her own words, not ours), and runs our weekly tasting meeting. With humans too, not just our team dogs!

Becca, Technical Lead

Meet Becca, our technical lead. In simple terms, she makes sure all of our food meets the highest nutritional and taste standards.

She came to work for us after our food saved her dog, Tayto’s life (her own words, not ours), and runs our weekly tasting meeting. With humans too, not just our team dogs!

Meg, Partnerships Manager

This is Meg, one of our day one employees. She’s cooked food, packed our boxes, run our Customer Delight team and is now our Partnerships manager.

She’s a lady of many talents and pup mum to Peggy, the labradoodle, who often models at our photoshoots (and likes to steal the food).

Dean, Tech Director

Meet Dean, our Tech Director and guru on all things…tech. Since joining last year he has helped us launch a whole new website and is always there to lend a hand.

He's also the best dog dad to his four dogs and loves taking them for strolls in the Cornish countryside where they live.

Hannah, Customer Delight

Hannah is one of our Customer Delight superstars, devoted to making sure you and your pups are happy. She gets to talk dogs all day long (is there a better job?)

As pup mum to Vinnie, the happy choccy Lab, she’s devoted to his happiness too and gets plenty of loving cuddles in return.

Create Your Plan

Every decision we make for our dog food is rooted in science.

Meet our in-house experts making these decisions.

Alison, Our Vet

Our superstar Vet Alison (MA VetMB MRVCS) studied Veterinary Science at Cambridge University so knows a thing or two about dogs’ health. She’s a huge advocate of feeding a freshly cooked diet to assist with a wide range of health concerns.

We offer a free service to speak with Alison to get dietary advice, just get in touch to set one up.

Alison, Our Vet

We offer a free service to speak with Alison to get dietary advice, just get in touch to set one up.

Bianca, Our Nutritionist

Bianca is our in house canine nutritionist (PGDip Nutrition & Canine Nutrition, MSFTR, CPN) who carefully researches, trials and selects every ingredient she adds to our dishes to make sure each meal is perfectly balanced and bursting with goodness.

We also offer a free service to speak with Bianca, she’d be happy to give you advice on what to feed your dog.

Diane, Our Behaviourist

Diane is our canine behaviourist and owner and head trainer at Super Hounds. She is qualified and accredited by APDT, IMDT and PPG and a firm believer in feeding freshly cooked food to positively influence dogs’ behaviour and their mental state.

Create Your Plan

We are now officially a Certified B Corporation®

Certified B Corporations, or B Corps, are companies verified by B Lab to achieve high standards of social and environmental performance, transparency, and accountability.
Our certification confirms what we and our customers already know; we are using our business as a force for good, driving our decisions with people, community, the environment and, of course, our four-legged friends in mind.
We've been working towards this certification for a long time, ensuring our customers benefit from eco-friendly packaging, ethical suppliers, and carbon-neutral delivery.
So every time you fill your dog’s bowl, rest assured that not only have you chosen the very best for your dog but the very best for the planet, too.

Learn More

Are you totally and completely passionate about dogs?

Head over to our careers page to find out more about working with us.

Join The Team